MediaTech Company

Overview

RDS for MediaTech Performance & Cost Optimization — a leading MediaTech company delivering streaming and personalized content needed a robust database solution to manage millions of content requests across multiple geographies.

Business Challenge

• Manage millions of content requests across multiple geographies.
• Ensure low latency and high availability to facilitate a seamless end customer experience.
• Optimize vendor costs while managing unpredictable traffic spikes during live events.

Technical Challenge

• The existing on-prem solution could not dynamically scale, causing latency on peak hours.
• Manual processes for backups and recovery put valuable data at risk.
• High cost for managing redundant infrastructure across geographies.

Solution

• Deployed Amazon RDS for MySQL to deliver user metadata, user profiles, and streaming session information.
• Deployed auto-scaling read replicas to accommodate high read-request throughput during live streams.
• Enabled cross-region replication for disaster recovery and improved user experience across APAC & MEA.
• Leveraged RDS Proxy to efficiently manage database connections during high traffic workloads.
• Implemented snapshot-based backups to improve automated resiliency.

Architecture Overview

• Amazon RDS (MySQL) primary + read replicas.
• RDS Proxy for optimized connection pooling.
• Cross-region replication for global availability.
• CloudWatch Alarms + Lambda for automated failover and scaling.

Benefits & Impact

• 30% reduction in infrastructure cost by moving from self-managed DB to RDS.
• Sub-second latency achieved for metadata retrieval even during live events.
• Improved user engagement due to smoother content delivery.
• Engineering team focused on new features instead of DB maintenance.